At Unblur, we help front-line Emergency
data-driven decisions during an incident.
Our incident command software allows commanders to visualize what is happening, locate where
are and to share information with other teams and agencies.
Co-Creation is our DNA.
Emergencies are dangerous, changing
so the need for a well-designed tool is vital to truly help commanders on the
We establish an iterative cycle of research, design, and development, placing our users at the
the entire process
Our constant engagement with end-users ensures IRIS has the most suitable user experience to
Working with Agile Methodologies that allow us to develop functionalities keeping it
and approachable in such a fast-paced context
Key UX principles
OBSERVE IN CONTEXT
EXAMINE TOOLS & DATA
"Design isn't finished until somebody is using it."
— Brenda Laurel, PhD, Independent Scholar
Our technology is accessible to every
independently of size and infrastructure
"This platform provides an unprecedented level of situation awareness for our crews.
It also allows sharing real time information in a very easy manner with all
Unblur team has been excellent, supporting us to discover what we needed, and designing
the product with a very strict end-user approach, intuitive and very easy to use."
Senior Fire Officer - Digital Programme Manager at Mid & West Fire and Rescue Service
IRIS CORE & IRIS TACTICS
IRIS Core is a Software that helps Incident Commanders to make safer and faster data-driven
decisions during an incident.
Our platform connects all the data sources available displaying them on a simple interface, in order
to help Commanders execute an efficient response.
IRIS adapts to the multiple commanders' roles and needs. IRIS Core is our desktop version used by operational and strategic commanders to coordinate
the emergency response. IRIS Tactics is a smartphone version used by tactic commanders and
field responders to share situation awareness.
IRIS Core Software
INCREASE SITUATION AWARENESS.
Be up to date of how the incident is evolving both in the field and remotely.
Know where your teams are at every second and what tasks are being done. Easily understand and
visualise what are the risks.
EASIER TEAM COORDINATION.
Aggregate information in the platform, for all teams to have access to the most up-to-date incident
Share decision logs, messages and risk assessments between teams, for a more aligned vision of the
SAFER, EASIER AND FASTER DECISION-MAKING.
IRIS Core optimally organises and displays information so saturation is eliminated.
IRIS Core has been designed with First Responders ensuring all features and interfaces are suitable
for field work.
Bridging Tactical and
Tactics is an app
used in any smartphone or tablet to share data between field commanders. Iris Tactics
VIDEO RECORDING & IMAGE CAPTURE
CUSTOMISE LEVELS OF PERMISSION
VISUALIZE THE INCIDENT ON REAL-TIME
ADD INFORMATION LIKE POI'S, ATTACH DOCUMENTS AND
SECTORS AND PERIMETERS
IRIS Core main features
TACTICAL PLANNING BOARD
ANALYTICAL RISK ASSESMENT
DECISION & RESOURCE LOG
REAL TIME INFORMATION
FULL CONFIGURATION & CUSTOMIZATION
ICS & SITAC STANDARDS
ROLES & PERMISSIONS MANAGEMENT
GEOGRAPHIC INFORMATION SYSTEM (G.I.S)
CLOUD BASED OR ON PREMISES
Example: IRIS Core at Mid and West Wales FRS:
IRIS Core serves as a hub to all information sources and channels them in a simple way to Incident
Commanders and other stakeholders.
MAWWFRS connects via IRIS Core video feeds from drones, body cameras, and smartphones. Smartphones
used to geolocate assets. This
is combined with Incident Command System tools like command structures, decision logs and analytical
IRIS Core helps commanders have a better perspective, accelerates the decision-making process, and
an automatic and precise reporting tool for post-incident activities.
Join IRIS Core
We are available to showcase our technology and share our experience from deploying
in Emergency Services. Reach us to learn more about how
Use case with Catalonia 112 Civil
Civil protection is in charge of coordinating multi agency teams in large incidents.
Unblur team worked together with them to understand their processes and to introduce
into their environment.
This was followed by training sessions and technical tests to use IRIS in a simulated
The simulation was followed by debriefing with the different types of users to discuss
experience and lessons learned.
Date & Place: 19th of December, 2019; Girona, Catalonia, Spain.
Incident context: Fuel leak from a petrochemical company in the Fogars de
Challenge to solve: Multi Agency coordination & information
Agencies involved: 112, Catalonian Firefighters, Mossos d'Esquadra and
Outcome: We connected all the field teams to IRIS Core platform allowing
a common picture and shared decisions. As a result , they did make coordination way
and reduce saturation due information overload.
Meet the team
CEO & Co-founder
Co-founder & Advisor
CTO - Developer
AI / ML Developer
Head of UX/UI Designer
GABRIELLE DE MELLO
MARIA ALEJANDRA PEREZ
With a broad
in different areas, meet the advisors who support the team.
Sir Ken Knight
+30 Years of experience in Fire Services, Awarded by
Elizabeth II the QFSM & CBE.
+25 Years of experience in Emergency Response & Private
Independent Consultant: market insight, strategy and bid
support in the police technology & training market.
CEO & Co-founder of Public.io. Ex-Deputy Head of Policy
No.10 Downing Street.
CTO at Public.io. Ex-VP Thomson Reuters. Co-founder of
Sidekick. Co-host of London HalfStack.
Alexander De Carvalho
Co-founder, CIO at Public.io, Venture investor, 8+ years