Welcome

At Unblur, we help front-line Emergency Services make faster and safer data-driven decisions during an incident.
Our incident command software allows commanders to visualize what is happening, locate where their teams are and to share information with other teams and agencies.
Co-Creation is our DNA.
Emergencies are dangerous, changing and unpredictable environments
so the need for a well-designed tool is vital to truly help commanders on the
We establish an iterative cycle of research, design, and development, placing our users at the center of the entire process
Our constant engagement with end-users ensures IRIS has the most suitable user experience to help front-line commanders
Working with Agile Methodologies that allow us to develop functionalities keeping it simple
and approachable in such a fast-paced context
Key UX principles
  • UNDERSTAND NEEDS
  • DATA DRIVEN
  • INNOVATE
  • OBSERVE IN CONTEXT
  • FACTOR COMPLEXITY
  • USER FOCUS
  • EXAMINE TOOLS & DATA
  • ITERATE
"Design isn't finished until somebody is using it."
— Brenda Laurel,
PhD, Independent Scholar
Our technology is accessible to every organization, independently of size and infrastructure
"This platform provides an unprecedented level of situation awareness for our crews. It also allows sharing real time information in a very easy manner with all participants.
Unblur team has been excellent, supporting us to discover what we needed, and designing
the product with a very strict end-user approach, intuitive and very easy to use."
Steve McLinden
Senior Fire Officer - Digital Programme Manager at Mid & West Fire and Rescue Service
IRIS CORE & IRIS TACTICS
IRIS Core is a Software that helps Incident Commanders to make safer and faster data-driven decisions during an incident.
Our platform connects all the data sources available displaying them on a simple interface, in order to help Commanders execute an efficient response.
IRIS adapts to the multiple commanders' roles and needs.
IRIS Core is our desktop version used by operational and strategic commanders to coordinate the emergency response. IRIS Tactics is a smartphone version used by tactic commanders and field responders to share situation awareness.
IRIS Core Software
IRIS Core Layers
INCREASE SITUATION AWARENESS.
Be up to date of how the incident is evolving both in the field and remotely.
Know where your teams are at every second and what tasks are being done. Easily understand and visualise what are the risks.
EASIER TEAM COORDINATION.
Aggregate information in the platform, for all teams to have access to the most up-to-date incident status.
Share decision logs, messages and risk assessments between teams, for a more aligned vision of the response.
SAFER, EASIER AND FASTER DECISION-MAKING.
IRIS Core optimally organises and displays information so saturation is eliminated.
IRIS Core has been designed with First Responders ensuring all features and interfaces are suitable for field work.
Bridging Tactical and Operational Commanders
IRIS Tactics is an app used in any smartphone or tablet to share data between field commanders.
Iris Tactics allows to:
VIDEO RECORDING
& IMAGE CAPTURE
CUSTOMISE LEVELS
OF PERMISSION
VISUALIZE THE INCIDENT
ON REAL-TIME
ADD INFORMATION LIKE
POI'S, ATTACH DOCUMENTS
AND CREATE SECTORS AND
PERIMETERS
IRIS Core main features
Our clients
Example: IRIS Core at Mid and West Wales FRS:
IRIS Core serves as a hub to all information sources and channels them in a simple way to Incident Commanders and other stakeholders.
MAWWFRS connects via IRIS Core video feeds from drones, body cameras, and smartphones. Smartphones are also used to geolocate assets. This is combined with Incident Command System tools like command structures, decision logs and analytical risk assessment forms.
IRIS Core helps commanders have a better perspective, accelerates the decision-making process, and provides an automatic and precise reporting tool for post-incident activities.
Join IRIS Core Demo
We are available to showcase our technology and share our experience from deploying technology in Emergency Services.
Reach us to learn more about how
Use case with Catalonia 112 Civil Protection
Civil protection is in charge of coordinating multi agency teams in large incidents. Unblur team worked together with them to understand their processes and to introduce IRIS into their environment. This was followed by training sessions and technical tests to use IRIS in a simulated incident.
The simulation was followed by debriefing with the different types of users to discuss their experience and lessons learned.

Date & Place: 19th of December, 2019; Girona, Catalonia, Spain.

Incident context: Fuel leak from a petrochemical company in the Fogars de la Selva’s river.

Challenge to solve: Multi Agency coordination & information overload

Agencies involved: 112, Catalonian Firefighters, Mossos d'Esquadra and Civil Protection.

Outcome: We connected all the field teams to IRIS Core platform allowing them to have a common picture and shared decisions. As a result , they did make coordination way easier and reduce saturation due information overload.
Meet the team
  • ALFONSO
    ZAMARRO
    CEO & Co-founder
  • JORDI
    GUASCH
    Co-founder & Advisor
  • SERGI
    SERRA
    CTO - Developer
  • JOSEP
    CASTELL
    Software Developer
  • LAURA
    FELIZ
    Senior UX/UI Designer
  • OSCAR
    BACHS
    Business Development
Our advisors
With a broad experience in different areas, meet the advisors who support the team.
    Sir Ken Knight
    +30 Years of experience in Fire Services, Awarded by Queen Elizabeth II the QFSM & CBE.
    Kenneth Kronohage
    +25 Years of experience in Emergency Response & Private Emergency Service.
    Nick Gargan
    Independent Consultant: market insight, strategy and bid support in the police technology & training market.
    Daniel Korski
    CEO & Co-founder of Public.io. Ex-Deputy Head of Policy No.10 Downing Street.
    Andy Richardson
    CTO at Public.io. Ex-VP Thomson Reuters. Co-founder of Sidekick. Co-host of London HalfStack.
    Alexander De Carvalho
    Co-founder, CIO at Public.io, Venture investor, 8+ years in private equity.
People we have worked with
Contact us
PHONE NUMBER
+34 676 568 542

ADDRESS
Street: Ronda de Sant Pau, 47,
08015
Barcelona